Book Marketing – 50 tips for marketing a book – The Digital Marketeer

How many ways are there to skin a cat? Loads. If you’re an author wandering lost and lonely in the baffling world of marketing, without the faintest clue about how to go about selling your work, here are fifty cool tips for you.  It’s not extensive by any stretch, but I hope it gives some food for thought.Obviously every item on the list contains a wealth of expertise and detail behind the scenes. But this gives you a view from ’30,000 feet’ of the potential actions you can take.

via Book Marketing – 50 tips for marketing a book – The Digital Marketeer.


89 Book Marketing Ideas That Will Change Your Life | Author Media

“Fresh out of ideas on how to help your writing take off? You’re in luck.

We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list.

Best of all, the list is free. Completely free.

Sound intriguing? Read on.”

via 89 Book Marketing Ideas That Will Change Your Life | Author Media.

More Authors Hiring Firms to Buy Up Their Own ‘Bestsellers’ – PRNewser

“For authors and publishers alike, the very ability to claim “bestseller” status can significantly increase sales in addition to related speaking and consulting fees (especially relevant if you write about business). Unfortunately, it seems that more authors are now responding to the PR and financial challenges of writing for a living by simply buying their way onto bestseller lists.

Here’s how it works: The Wall Street Journal outs a marketing firm called ResultSource which buys thousands of copies of books in bulk before their publication dates to create a false “sales bounce” and then returns them to the seller. (All for a significant fee, of course.)”

Read more at: More Authors Hiring Firms to Buy Up Their Own ‘Bestsellers’ – PRNewser.

Aradale and Midnight Echo Magazine

Hi everyone,
A short Australian Horror Writers Association update for October, with news on U.S. distribution for Midnight Echo, as well as an update on the Aradale Asylum Creative Retreat.
October 18, 2012 – Australian Horror Writers Association (AHWA) President Geoff Brown, and Midnight Echo Executive Editor Marty Young, are pleased to announce that the AHWA and JournalStone Publishing (JSP) have entered into an exclusive joint marketing agreement pursuant to which the AHWA and Midnight Echo magazine will be the exclusive Australian distributor of the quarterly magazine, Dark Discoveries, while JSP and Dark Discoveries Magazine will become the exclusive USA distributor of Midnight Echo. Both parties voiced their enthusiasm for the agreement, which means that the pre-existing high premium that potential readers of each respective magazine have had to pay to receive the other periodical in their respective countries will be eliminated making both magazines much more affordable and accessible/available for all. Look for availability on both the JSP and Midnight Echo websites soon, where you will be able to purchase the magazines individually or in a bundled offering that includes both Dark Discoveries and Midnight Echo.
Midnight Echo is also holding a subscription drive in the buildup to the eagerly awaited Issue 8, with a whole stack of prizes to be won. Just take out a 1- or 2-year print subscription between now and November 30 and you will go into the draw to win the following:
• ‘The Woman’ signed by Jack Ketchum and Lucky McKee
• ‘Edge of Dark Water’ signed by Joe R Lansdale
• Original ME8 artwork by Glenn Chadbourne (signed)
• A copy of ‘Tolerance’ plus 3 signed lithographs, by ME8 cover artist Chris Mars
• 1-year print subscription to Cemetery Dance magazine
• Original Allure of the Ancients artwork, signed by creators Mark Farrugia and Greg Chapman
• 1-year print subscription bundle to Midnight Echo and Dark Discoveries magazines
The winners will be announced on December 1.
Full subscription details can be found at

Writers, editors, artists, photographers, filmmakers, game designers, screenwriters, and anyone creative that I have missed.
All welcome.
The Australian Horror Writers Association has arranged a three-day/two-night stay at Aradale Mental Hospital (formerly Ararat Lunatic Asylum) for writers, editors, artists and any other creative-type people.
It will involve having the days to create and the nights to investigate how to be scared stiff. There will be a ghost tour on the Friday night, and a paranormal investigation on the Saturday night (all equipment supplied).

When: THREE (3) DAYS – February 22-24th 2013
How Much: $395 PER PERSON all-inclusive three days
Includes: accommodation/full catering/tour/paranormal investigation.
Supplied: All meals, camp-beds.
Please supply sleeping bag or bedding (if you are travelling from interstate, talk to us and we will be able to help with this).

Confirmation of interest in attending will be accepted UPON PAYMENT OF $195 deposit (refundable up to thirty (30) days prior to the event. If, for any reason, you are unable to attend, notify us by Thursday 24th January for a full refund of deposit).

Full details here:

Geoff Brown – president, AHWA

Penny C. Sansevieri: 10 Surefire Ways to Succeed in Publishing

Here’s a great feature piece/list of ways to help generate book sales…

“I’ve written a lot of pieces on publishing success. I’ve talked about picking the right publisher, finding an editor, etc. All helpful, for sure, but this time I wanted to dig a bit deeper. I’ve been coaching authors for years on publishing, marketing, and idea creation. You name it, I’ve probably addressed it in a coaching session. The topics Im addressing in this piece are issues that seem to come up again and again when Im working with authors and while this might sound more like a goal-setting or Ra-Ra Tony Robbins piece, believe me when I say that often the difference between a successful author and someone who just dawdles on the fringes of success lies in these tips — so here we go:”

via Penny C. Sansevieri: 10 Surefire Ways to Succeed in Publishing.