“I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” in Web traffic jargon, meaning you spent no time “engaging” with this page at all.So now there are 100 of you left. Nice round number. But not for long! We’re at the point in the page where you have to scroll to see more. Of the 100 of you who didn’t bounce, five are never going to scroll. Bye!OK, fine, good riddance. So we’re 95 now. A friendly, intimate crowd, just the people who want to be here. Thanks for reading, folks! I was beginning to worry about your attention span, even your intellig … wait a second, where are you guys going? You’re tweeting a link to this article already? You haven’t even read it yet! What if I go on to advocate something truly awful, like a constitutional amendment requiring that we all type two spaces after a period?AdvertisementWait, hold on, now you guys are leaving too? You’re going off to comment? Come on! There’s nothing to say yet. I haven’t even gotten to the nut graph.”

Read more via How people read online: Why you won’t finish this article. – Slate Magazine.