“I had a very enlightening conversation today with a small publisher who shall remain nameless for the time being. More on their secrecy in a moment… They’re thinking of going DRM-free but with a couple of twists.
First of all, they’re thinking of only going DRM-free with their direct sales on their website. They’ll instruct Amazon and all the other retailers to keep using their DRM model. This publisher figures they can use this as a way to make the direct sale more appealing to customers. They’ll also give direct customers all formats. So the selling proposition is, “Buy from Amazon and be stuck with their DRM limitations; buy direct from us to get all formats for all devices and avoid vendor lock-in.”